The "Portugal Sou Eu" Program is an initiative of the Ministry of Economy, aimed at national SMEs and citizens in general, which aims to boost and value national products with significant national incorporation, that is, with national added value and promotion of informed consumption, through an active and identifiable brand of national production. The "Portugal Sou Eu" Program aims to stimulate national production and encourage the informed consumption of products and services, with the fundamental contribution of the adhering establishments, which actively contribute to adding value to the national economy and generating employment.